I watched an interesting training video on website conversion this week that has given me a lot of solid ideas of a few things I’m going to try on our websites so I wanted to share it with you.
The video is a Web Clinic by Marketing Experiments called Clarity Trumps Persuasion. It goes through a case study of how they were able to get a 201% increase over their existing website landing page by changing the design to provide more clarity.
It’s definitely worth watching all the way through even if it is long.
http://www.marketingexperiments.com/improving-website-conversion/claritytrumpspersuasion.html
