Clear Contrast is Critical To Reduce Confusion

by Melvin Ram on March 26, 2013

When you’re selling multiple products or products that come in variations, it’s critical to reduce confusion by highlighting the differences between what you’re offering. Gateway is a computer brand that has faded away with time. I tumbled upon their website earlier and it does such a terrible job at communicating what they are offering that it says nothing at all to a consumer. Consumers are smarter and have a bullshit-o-meter that is set to hypersensitive.

In the video below, I walk through why their current site is terrible and compare it with a competitor’s website that clearly highlights the Free templates download difference between it’s products so that a potential customer can make a decision, instead of clicking away due to frustration and confusion.

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