Seth Godin is a thought-leader in the world of marketing. He has a couple seminar sessions coming up and I found it really interesting on how the page providing all the details for these seminars is written. Here’s how I see it when dissecting it piece by piece:
I’d love to have you join in
I don’t do these very often, but this November feels like the right time. Not one, but two different live sessions. Read on for all the details.
Notice the “Read on for all the details”. It encourages the reader to keep reading. I’m not sure if this is an effective tactic or not but it’s something to note.
The goal of the session is to transform the way you think about the challenges you’re facing in your organization. I believe that we are living through a mammoth industrial revolution, and if you merely look at new media as a set of tactics to help support an old model, I fear you will get nothing but frustration.
The next part focuses on benefit of attending: “transform the way you think about challenges”. However, it’s not explicit about it. He lets the reader come to his/her own conclusion that attending will allow me to find solutions to my problems.
By using input from the group, I’m able to layer one story on top of another, helping you see that everyone is in the same boat. Once you see that a dozen or twenty or more organizations are in the midst of the same transformation, it’s easier to see how you and your team can actually make something happen.
I can promise you a headache, engagement, creativity and a burst of energy. And snacks.
“And snacks.” That part is works really well before it’s a contrast to the serious words right before it.
Contents at a Glance
This is nice. It lets you skip to where ever you want to go.
November 19th in New York City
At the fabulous Helen Mills Theatre (see map just below), this is an all day seminar built around your questions. I give an overview from 9:15 to 10:15, and then spend the rest of the day (until around 4) answering your questions.
Most of the stuff we’ll be working through (how ideas spread, permission, storytelling, engagement, the new media, leadership) is conceptual, but we’ll also do live website review on the big screen if you like.
The cost for this seminar is $880 per person. I’m encouraging you to invite one other person from your team to buy a seat as well, as there is definitely strength in numbers when you get back.
Encourages buying more than one but not just so he can make more money.
Evoke the feeling of scarcity & urgency (whether real or made up.)
ALSO! November 13th, in my office outside of New York
For the first time, I’m doing an intimate roundtable. Inspired by the 9 people who signed up for my six-month SAMBA program, the idea is that if we all sit at a table and talk about the details of our projects, it’s possible to create a lot of growth in a very short time.
There are only ten seats available. The session lasts from 9:25 to 3 pm, and we work straight through lunch. The cost is $3,200 per person in the form of a check payable directly to the Acumen Fund.
The non-profit donation approach is great. People feel good and get lots of value for their buck.
Seats are by application only… you need to send me an email (seth [at] sethgodin.com) and tell me why you’d like to come and what you hope to ultimately do with the stuff we cover. I’ll get back to you as soon as I can.
A selection process helps elevate the value of attendance.
Details and payment for the November 19th Session
Doors open at 8:45 and we start at 9:15 sharp.
The event will not be recorded or webcast. Your questions are off the record for the entire group.
- Purchase by Paypal
- Here’s the Paypal link for credit card charges.
- Here’s the Google Checkout link for credit card charges.
- You can find the Paypal link here as well.
Make it easy to buy.
{ 5 comments… read them below or add one }
I think you left out the most important part:
I wrote it. I just wrote it. I didn’t try to optimize or manipulate. It’s the way I talk. I bet I could sell more seats or charge more, but that’s not my goal.
Telling true stories is a key success factor I think.
@ Seth I was going to point that out. Anyone could dissect anything and apply their own rationale to why it appears as such. Certain people speak and write persuasively, but it doesnt necessarily imply that they are consciously following the persuasive format, for example. imo. @ Melvin, nice blog though. cheers.
That’s really interesting to note the way you have put the things across, I am really glad to have gone through it, thank you.
“I wrote it. I just wrote it.”
It’s interesting that you mention this. It makes me think of Malcolm Gladwell’s book Blink. I think you’re able to “just write it” because the mental pathways have been well formed for you.
You’ve been practicing thinking this way for a long time and you’ve reach the equivalent of a kung-fu master who does not think before he acts; he just acts.
People beginning on this journey to communicating authentically and remarkably, need to build up these mental muscles. They need to see examples of someone else doing it well. They need to practice how to think this way. That is the only way I’ve been able to move towards mastery of a skill.
Anyway, thanks for replying Seth! Appreciate all the energy and thought you’ve put into your books, seminars and your blog. Hope we meet in person some day.
Thanks Mike.