Web Design Company, Inc.

Inspire People With Your WHY

Melvin Ram — Thu, 25 Feb 2010 09:52:32 +0000

If you’re looking to build a business that can move your market to buy from you and move your people to deliver the best they can deliver, I strongly recommend you watch the Mixergy interview below with Simon Sinek. Simon goes into depth about why inspiring people really gives your business a gigantic advantage over your [...]

Boris Wertz on Mixergy

Melvin Ram — Wed, 24 Feb 2010 19:09:38 +0000

Click the image below to download my mindmap for the Boris Wertz interview on Mixergy. And be sure to subscribe to our RSS feed to get future mindmaps, marketing tips and more.

Social Media Tips from AJ Vanyerchuk

Melvin Ram — Tue, 23 Feb 2010 17:38:52 +0000

Last night I listened to an interview of AJ Vanyerchuk on Mixergy about social media and engaging your fans and customers. It was packed with some good information so I turned it into a visual mind map that I could use to easily review the info in the future. You can download it by clicking [...]

Movement & Leadership

Melvin Ram — Thu, 11 Feb 2010 20:28:21 +0000

Derek Sivers’ 3-minute TED talk via 37signals.

IBM, Don’t Ask Stupid Questions

Melvin Ram — Sun, 07 Feb 2010 17:30:15 +0000

One of the things that bugs me when browsing the Internet is when websites ask stupid questions. Let’s start out by defining what a stupid question is. A question is stupid if it is irrelevant to my immediate task or if you already have the answer to the question. Let’s look at an example:IBM’s Leveno [...]

Make People Feel Good

Melvin Ram — Sat, 30 Jan 2010 20:25:58 +0000

I love the commercial below by Discovery Channel. It’s good marketing. On point. Feels good. Memorable.Version 2

Frame Your Story Around The Big Wave.

Melvin Ram — Wed, 27 Jan 2010 21:22:38 +0000

One of the best advices I got relating to PR was “Ride the big wave.” For example, when Wordpress 2.9 was about to be released, we were able to get some bloggers to write about a new Wordpress backup plugin we were just about to release by framing our story in the context of “hey, [...]

Unethical Marketing

Melvin Ram — Sun, 24 Jan 2010 01:19:56 +0000

Marketing is a conversation you’re having with your marketplace. When you engage in unethical marketing where you are misrepresenting the products or services you are offering, you are lying to your market. Unethical marketing is wrong by definition but usually it isn’t a life or death matter. Subjective statements like “the most delicious” are suggestive enough [...]

Dr. King On How To Build A Reputation

Melvin Ram — Mon, 18 Jan 2010 23:15:23 +0000

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.’” – [...]

Web Design Tools

Melvin Ram — Sat, 16 Jan 2010 17:08:43 +0000

What web design tools do we use to build your website? The answer really depends on what your website will need to do. For designing your website, we start inside Adobe Photoshop. We work with you to interactively tweak the design and make it into just what you need. Photoshop gives us the freedom to fully [...]

Clarity On Websites

Melvin Ram — Fri, 15 Jan 2010 15:15:07 +0000

I watched an interesting training video on website conversion this week that has given me a lot of solid ideas of a few things I’m going to try on our websites so I wanted to share it with you. The video is a Web Clinic by Marketing Experiments called Clarity Trumps Persuasion. It goes through a [...]

Communicate That You Care

Melvin Ram — Fri, 15 Jan 2010 10:00:22 +0000

Last weekend, a client of mine called me in a panic with a problem completely unrelated to website design. About 3 minutes into the call I realized that there was a 95% chance that the problem was not fixable (based on past experience.) At this moment I had 2 options: communicate that I didn’t think the [...]

Clear to Update to Wordpress 2.9.1

Melvin Ram — Tue, 12 Jan 2010 09:18:28 +0000

Over the last couple weeks, I’ve been running Wordpress 2.9 through the ringer and it had a few bugs (around a few plugins & scheduling functions) in it as you might expect any new software release to contain. Wordpress 2.9.1 was released as a follow up to fix all the main bugs that were found [...]

Wordpress 2.9 Is Available. Let’s Not Upgrade Just Yet.

Melvin Ram — Sat, 19 Dec 2009 19:55:37 +0000

If you have a Wordpress website (all of our existing clients) than you’ll probably see a yellow bar at the top of our administration site once you login. It will say “WordPress 2.9 is available! Please update now.” This is exciting because Wordpress 2.9 brings some really neat features. Here’s a short list from Matt’s [...]

Nobody Will Believe You Anyway!

Melvin Ram — Fri, 18 Dec 2009 16:51:33 +0000

Should you keep your big idea a secret until you’ve got lots of traction in the marketplace? This is a question that many people ask themselves when they are in the process of building a company. There are so many pros and cons that most people simply go the safe route and keep their thoughts to [...]

How Reuters Handles Top Posts

Melvin Ram — Mon, 14 Dec 2009 20:08:20 +0000

In yesterday’s post about how Wall Street Journal displays it’s top related stories to drive additional page views, I looked at the design and asked the question whether it gets used by visitors. Today, on Reuters, I noticed that they handle the task of showing related top stories slightly differently. Their approach is to display a [...]

WSJ’s Top Posts Features

Melvin Ram — Mon, 14 Dec 2009 02:46:15 +0000

I really like how WSJ allows you to view top posts in the same category as the one you’re reading in a very simple way. I wonder if it’s something that a lot of people end up clicking on. The reason I find it interesting is that a user might enter your website on one of [...]

Limit Slides to One Idea

Melvin Ram — Sat, 12 Dec 2009 07:19:09 +0000

When putting together a website or a PowerPoint presentation, you should strive for clarity & impact over information distribution. If you need to distribute lots of information, utilize a separate PDF or handout. A drastic contrast of styles is showcased by comparing the slides of Bill Gates presentations and the Steve Jobs presentations: Now let’s compare that [...]

Exploring Evolving Markets

Melvin Ram — Thu, 10 Dec 2009 23:57:26 +0000

If you’re in a business that participates in an evolving market, you owe it to yourself to go read Seth Godin’s short blog post titled The magic of dynamic pricing. Seth explores how book publishers are just about to make a big mistake by not being thinking beyond the constrains of their current business practices & [...]

When The World Gives You Lemons, Sell Lemonade

Melvin Ram — Thu, 10 Dec 2009 02:04:48 +0000

AT&T was smart & lucky to be the first company to sign an exclusive deal with iPhone. They ushered in the world of real smartphones. With the iPhone, they transformed the mobile landscape forever. However, this deal has come at a cost: network usage. iPhone users are using their data network A TON more than [...]

What Color Is This?

Melvin Ram — Wed, 09 Dec 2009 16:02:20 +0000

Colors on the web are coded using a combination of 6 numbers & letters between A & F. For example, the code for black is #000000 and the code for white is #ffffff. This format for colors is called the hexadecimal code or just hex code. I am telling you this because I want to [...]

Annotations Inside Google Analytics

Melvin Ram — Wed, 09 Dec 2009 07:09:39 +0000

Exciting news! Google has added a new feature that allows you to add annotations to your Google Analytics data. This means if you run a TV ad on a particular day or your website is featured in a news story, you can note it in Google Analytics and remember why you had a traffic spike [...]

Is 2 Minutes Too Fast?

Melvin Ram — Sun, 06 Dec 2009 02:14:43 +0000

When you increase the speed of creating and delivering your product or service, one thing to consider is the impact on the perceived value of your offering. For example, today I went to get some Teriyaki chicken. After I placed my order, I was told it would be ready in about 2 minutes. In my mind, [...]

Website Analysis: Brightcove.com

Melvin Ram — Mon, 16 Nov 2009 19:36:10 +0000

Brightcove is a strong player in a competitive marketplace and their website does a great job on many levels so let's explore it and see what we can learn from them.

Website Analysis: GaryVaynerchuk.com

Melvin Ram — Sat, 14 Nov 2009 20:35:56 +0000

We’re going to start doing a new series on our blog where we examine a website and explore what you & I can learn from it and what you should avoid doing. The first website we’ll examine is GaryVaynerchuk.com, who has an interesting new book out called Crush It!Gary is a master as branding & [...]

Get Customers To Hold It For 30 Seconds

Melvin Ram — Wed, 11 Nov 2009 11:12:40 +0000

If you’ve got a retail store, you’ll find a recent study by Ohio State University & Illinois State University very interesting. And if you’re building a web application, there are some important lessons to learn from this study as well. It’s basic conclusions are two-fold:People are much more likely to buy a product if they actually [...]

Dissecting Seth Godin's Sales Letter

Melvin Ram — Thu, 15 Oct 2009 04:07:57 +0000

Seth Godin is a thought-leader in the world of marketing. He has a couple seminar sessions coming up and I found it really interesting on how the page providing all the details for these seminars is written. Read on to see it dissected & explained, piece by piece.

Twitter Directory

Melvin Ram — Tue, 29 Sep 2009 20:15:14 +0000

Articulate makes a software that lets you prepare and publish PowerPoint presentations as Flash video. They have a very nice website that does a good job in many areas. One of these areas is their company Twitter directory. In the footer of most of the pages on their website, you’ll find a button/graphic that reads [...]

7 Reasons to Blog

Melvin Ram — Mon, 14 Sep 2009 09:22:18 +0000

People are usually generalists or specialists. You either have a decent knowledge of a wide range of areas or a deep understanding of a narrow range of topics. In either case, writing presents some interesting opportunities that can significantly impact both your business and your career. Personal benefits of writing include:You dig – When we write [...]

Grab Attention

Melvin Ram — Mon, 14 Sep 2009 00:07:39 +0000

Grab attention on your website home page or they’ll leave. The Internet is a fluid medium. Within seconds, someone can go to Google, look something up and arrive at your website. And just as quickly, they can hit the back button. If they don’t find what they came looking for, they’ll leave and probably never come [...]

SEO Basics

Melvin Ram — Wed, 01 Jul 2009 01:52:23 +0000

Don’t have a ton of time to improve your SEO rankings? Here are a few basic SEO tips that will increase your ROI on your time invested:Find your money phrases that will bring in the money. How do you do this? Optimize your site for sales & run Google Adwords campaigns. 80/20 rule will apply. 80% [...]

Hidden Links on BestBuy.com

Melvin Ram — Sun, 29 Mar 2009 18:14:16 +0000

I was just about to go running when I remembered that every time I go running, my headphones fall off. They are the ones that came with my Android G1 and they sound fantastic… but they are not made for working out or running.

What I really need are running headphones. So I go on BestBuy’s website to try to figure out what time their local store closes so I could go grab a decent pair of headphones before I go to the gym.

I get on their website and this is what I see (click to enlarge):

7 Deadly Email Marketing Sins

Melvin Ram — Mon, 09 Mar 2009 03:59:00 +0000

Kenneth Yu wrote an interesting article called 7 Deadly Email Marketing Sins in which he covers 7 of the most common problems email marketers make. I recommend you check it out. Here’s a gist of what Kenneth covers:Don’t Oversell. Don’t push your products too hard. Don’t be boring/bland. Don’t be too smooth/glossy/perfect. Be personal & intimate. Don’t sound like [...]

Seth Godin on Tribes at Mixergy.com

Melvin Ram — Thu, 15 Jan 2009 03:52:29 +0000

Seth Godin is a gifted thinker & communicator. His books have sold millions of copies and he writes one of the most visited blogs in the world… sooo I was pleasantly surprised when Andrew Warner, the founder of Mixery.com (one of my fav. new websites of 2008) posted a 40-min candid interview with Seth Godin in the [...]

Email Marketing To Past Clients & Old Contacts

Melvin Ram — Tue, 13 Jan 2009 23:00:01 +0000

If you’re like most people, you haven’t kept in touch with everyone from your past. Some of your clients have probably stopped doing business with you and you probably haven’t communicated with them in a few months or years. So how can you bridge this communication gap? How can you rebuild a channel of dialogue so [...]

Lead Generation Seminar

Melvin Ram — Tue, 13 Jan 2009 21:04:49 +0000

Yesterday, I watched a video of a lead generation seminar by Marketo that I found to have some good thoughts so I created a mindmap of it for you: MindMap of seminar on Lead Generation (PDF : Image)If there’s anything in there that doesn’t make sense, please leave a comment and I’ll reply back.

Be Relevant! Amazon.com vs Borders.com email marketing strategy

Melvin Ram — Sun, 11 Jan 2009 18:30:50 +0000

I buy & read lots of books, spending around $500 annually on books & audiobooks. My two favorite places to buy books? My local Borders and Amazon.com. Up until recently, Borders.com was actually Amazon.com with a Borders logo on it. This last year, they have pushed out a new online store and are looking build up [...]

SEO Tips

Melvin Ram — Sat, 27 Dec 2008 19:54:37 +0000

Search Engine Optimization is critical for any business with an Internet strategy. At the link below, you’ll find a great SEO checklist for small business advice for business owners put together by the smart folks at SEOmoz: http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo Also, for the technically inclined, checkout the Web Developer SEO Cheat Sheet You might also find this blog post interesting: [...]

Bravo Brian Tracy!

Melvin Ram — Sun, 21 Dec 2008 06:51:57 +0000

I find the following quote interesting: “Listen to audio programs in your car. The average car owner sits behind the wheel 500 to 1,000 hours each year while driving from place to place. Turn driving time into learning time.” ~ BRIAN TRACY It’s good advice for people, uncommon practice and increases revenue for Brian Tracy since he [...]

Build a database of your customers (aka CRM)

Melvin Ram — Wed, 03 Dec 2008 03:18:28 +0000

Without a CRM database of your customers & potential customers, you won’t be as effective as you can be. Your customers are your organizations #1 asset. Without them, you have no revenue. Without revenue, you die. A central database of customers and contacts can help drive forward sales and allow you to get higher returns on your marketing [...]

Learning from Black Friday Mistake of Retailers: When Customers Are Ready To Buy, Sell!

Melvin Ram — Fri, 28 Nov 2008 15:46:19 +0000

The economy is weak according to most. And today is Black Friday. I expected most retail marketers to take advantage of this day of super-commerce by attempting to push out as much inventory as they could. However, this has not been the case.Many, including myself, are finding this years black friday deals to be nothing extraordinary. [...]

Be Short, Simple & Overt

Melvin Ram — Mon, 24 Nov 2008 06:37:20 +0000

Straight-forward writing is better at generating sales. It’s even more important when marketing online or dealing with people who don’t know you yet. Aim for clarity, not quantity. I love this quote by T. S. Elliot: “If I had more time, I’d write you a shorter letter.” A sales professional will usually send a similar email to prospects [...]

Amazon.com Marketing Strategy: Use Good Timing To Showcase How You're Better

Melvin Ram — Mon, 21 Apr 2008 10:46:11 +0000

Amazon.com has released a device for reading ebooks called the Kindle. It’s like ipod for books. It’s been selling like hot cakes… and Amazon doesn’t want that to stop. Recently, Amazon sent out a press release titled “Runaway Bestseller ”The Last Lecture” is Sold Out Everywhere, But Not For Amazon Kindle Owners.” A few months ago, Randy [...]

How to Write a Thank You Card

Melvin Ram — Thu, 27 Mar 2008 23:10:35 +0000

I highly recommend sending thank you cards to your clients & friends as a way to develop deeper relationships. Today I want to share how I usually write a thank you card. It is a method I learned from an article titled How to Write a Thank-You Note by Leslie Harpold (who sadly passed away [...]

What is Marketing?

Melvin Ram — Thu, 06 Mar 2008 17:16:39 +0000

The buzzword in today’s business world is MARKETING. However, people often ask for a simple explanation of “Marketing.” Well, here it is:

Keep in Touch Using Email – Part 4 of 4

Melvin Ram — Fri, 17 Aug 2007 16:00:26 +0000

This post contains links to some of the resources I have found to be helpful in understanding the strategies and techniques for success with email.

Keep in Touch Using Email – Part 3 of 4

Melvin Ram — Thu, 16 Aug 2007 16:00:49 +0000

An important question you need to consider is: "How will I be sending my emails?" You may be tempted to reach for your normal email program such as Outlook, Hotmail or Gmail and using the BCC or CC functionality of these programs... but in most cases, this will be a mistake. Find out why these email clients are not up to the task of email marketing... and what you should use instead.

Keep in Touch Using Email – Part 2 of 4

Melvin Ram — Wed, 15 Aug 2007 16:00:02 +0000

With email marketing, an easy trap to fall into is treating email as your main means of communication with people... because of how convenient and time-efficient it is.This is a mistake because emails lack the ability to create that human bond that is the real goal of keeping in touch. Here are 2 ways to get around this and use email as a supplement and not a substitute for 1-to-1 communication.

Keep in Touch Using Email – Part 1 of 4

Melvin Ram — Tue, 14 Aug 2007 16:00:32 +0000

Keeping in touch with clients, partners and friends is important to maintaining relationships... as well as getting repeat sales and referrals. As the marketing person in your team, this responsibility falls squarely on your shoulders. The challenge is, keeping in touch takes time. An approach I've found to work well for me is to employ techniques that allow me to leverage my time.I'm a big fan of sending emails because it is a simple & easy way to keep in front of people and it can give you huge returns on your time investment but you need to be intelligent about how you use it.In this "Keep in Touch Using Email" Series, I'm going to share tips on how to use email as an effective way of keeping in touch... so let's get started.

5 Steps to Relationship Building for College Students

Melvin Ram — Mon, 13 Aug 2007 16:00:52 +0000

NOTE: Share this blog entry with college students you know… such as your son or daughter, niece or nephew or your friends kids. You’ll look very wise & caring Share NowAugust is here and my sister, Michelle, will be starting her college career at UC Berkeley this fall. Michelle, along with thousands of [...]

6 Ways to Ask People Their Birthday

Melvin Ram — Wed, 25 Jul 2007 16:28:34 +0000

Birthday's are great for building relationships. However, in order to remember someones birthday, you have to know their birthday. So how do you find out the birthdays of people you know? Here are 6 ways I have used in the past to find out someones birthday:

Link Internet Marketing to Off-Line Sales

Melvin Ram — Sat, 28 Oct 2006 06:10:43 +0000

How can you connect Internet marketing activities with phone and in-store sales? Here are two suggestions to connect your internet marketing company activities with your off-line sales.

You Have 3 Minutes! – Chapter 1 Notes

Melvin Ram — Sun, 15 Oct 2006 23:58:32 +0000

Notes from chapter 1 of "You Have Three Minutes! Learn the Secret of the Pitch from Trump's Original Apprentice" by Ricardo Bellino. Useful info for everyone whether you're an internet marketing company, a construction company or a real estate agent.

Marketing Multiple Services

Melvin Ram — Sun, 15 Oct 2006 01:52:51 +0000

Question: I have many services and I've created an identity, a logo and a website for each service. I'm about to launch my company new website. I'm confused which strategy shall I follow. Here's our reply as a professional internet marketing company.

Getting the US Government to Market You

Melvin Ram — Sun, 08 Oct 2006 21:14:13 +0000

Imagine having the US government telling everyone about your business. Would that help drive your sales? One website is experiencing this exact situation. Find out how you can use their experience.

Targeted Internet Marketing

Melvin Ram — Fri, 06 Oct 2006 05:08:00 +0000

Targeted Internet marketing helps you do more with less dollars. Discover what is targeted internet marketing and 3.5 ways of targeting prospects online from an Internet marketing company that constantly helps with targeted Internet marketing.

4 Core Marketing Responsibilities

Melvin Ram — Tue, 25 Jul 2006 18:00:50 +0000

Marketing responsibilities can sometimes be ambiguous. In this marketing tip, we cover core marketing responsibilities and identify marketing tactics within each area of responsibility.

5 Basic Search Engine Optimization Tips

Melvin Ram — Tue, 18 Jul 2006 20:23:09 +0000

I am often asked for a few tips for getting your site to show up on search engines. Today was no exception. The following 5 basic search engine optimization tips that will increase your ranking in search engines. As a professional internet marketing company, this is what we help most new clients with.

18 Simple Marketing Tips

Melvin Ram — Sat, 08 Jul 2006 00:44:27 +0000

I made a list a while back that was meant to serve as reminders when marketing. I thought I'd share it with you all. These have come in especially handy for us as an internet marketing company because there is so much to think about, it's easy to forget critical ingredients.

Drive Tradeshow Sales thru Internet Marketing

Melvin Ram — Wed, 28 Jun 2006 18:09:46 +0000

Tradeshows are expensive. Total up the costs of the space, booth, graphics, collateral, gifts, travel, time & people manning the booth… and you realize it’s a big check to sign. Complementing your tradeshow with Internet marketing increasings the number of people who will stop at your booth and the number of people who turn into leads. Find out how.

B2B: Image is Everything, Until They Buy

Melvin Ram — Mon, 26 Jun 2006 01:54:22 +0000

Marketing guru Seth Godin says “retailers that spend on real estate, win.” For non-retail or virtual businesses, he suggests your people are your real estate. Seth is correct but some may take him literally and miss the point. Your people are part of your image… just as they would be in retail. Your image, however, [...]

Questions to Ask a Search Specialist (Part 1)

Melvin Ram — Fri, 23 Jun 2006 22:40:11 +0000

When selecting an Internet marketing agency, ask their search specialist these questions to understand their expertise. 1. What area of search is your specialty? Search engine marketing has three core disciplines:Search Engine Optimization Pay Per Click Account Management Conversion Optimization.Each disciplines requires lots of research & experience to master. Most SEM agencies are experts at 1 of the 3. [...]

2 Marketing Strategies from Amazon.com

Melvin Ram — Thu, 22 Jun 2006 08:38:47 +0000

While out at Amazon.com, I gathered lots of stuff into my shopping cart. Right before checking out, I noticed a box labelled “Important Message” at the top of the page. The box said that an item in my shopping cart had come down in price. There are two marketing strategies to recognize here:Communicate & re-enforce your PPODs [...]

Pay Per Click Advertising for Beginners (Part 1)

Melvin Ram — Fri, 16 Jun 2006 15:34:11 +0000

Pay Per Click Advertising is used to get your website to show up on Google and other engines… by paying for it… when a prospect does a search relating to what you offer and clicks your ad to enter your site. The alternative to pay per click advertising (PPC) is search engine optimization (SEO). So [...]

Sales & Marketing at Internet Speed

Melvin Ram — Wed, 14 Jun 2006 04:18:39 +0000

eBay has integrated Skype into their website. Starting June 19, users will have the option embed a “Skype Me” button to allow buyers/bidders to contact them using a new feature of eBay called “Ask a seller a question.” When a potential buyer clicks the “Skype Me” button on the Web page, buyers can instantly be [...]

Never Eat Alone by Keith Ferrazzi

Melvin Ram — Sat, 22 Apr 2006 22:47:54 +0000

After reading 10 Secrets of a Master Networker & watching Keith Ferrazzi present at Microsoft’s Small Business Summit, I was compelled to visit Borders and check out Keith Ferrazzi’s book ‘never eat alone’. What I found was a goldmine.

3 Keys to Pay Per Click Success

Melvin Ram — Fri, 23 Dec 2005 13:25:11 +0000

How can you get the most bang for your buck & attain success in Pay Per Click marketing? The keys are simple to understand yet most don’t implement them because of the discipline it takes to track, monitor and adjust campaigns on a frequent basis. Here are the keys:Do extensive keyword research to find quality key-phrases [...]

Will Your Ads Pull?

Melvin Ram — Fri, 23 Dec 2005 02:31:24 +0000

www.relaxiwillmanage.com Don’t you just love the commercials being produced today? My personal favorite is the Asian Dad Who is Mad (2nd Row, 2nd Column). After watching and being entertained by these ads, I started analyzing them and here are a few questions that may help you do the same:Does it grab my attention? Does it keep my [...]

More on AOL & Google Deal

Melvin Ram — Wed, 21 Dec 2005 10:30:29 +0000

Terms of the AOL-Google deal have now been made public. The biggest and most surprising of these terms is that Google has agreed to display graphical ads on their main site (Google.com). Google’s core strength and point of differentiation has been its simplicity. It was what won me over. By agreeing to add graphical ads into [...]

Superman Using Sex to Spread

Melvin Ram — Sun, 18 Dec 2005 19:19:46 +0000

The entertainment industry is usually behind the times when it comes to adapting new technologies but they are certainly one of the top industries at marketing. The makers & marketers of the new Superman movie are proving this once again. Today I ran across “Superman ‘Too Big’ for the Big Screen ” on Slashdot.com . The [...]

Google & AOL Join Forces

Melvin Ram — Fri, 16 Dec 2005 17:24:29 +0000

Google & AOL have decided to tie the knot. Here is what is known about the deal:Google will pay $1 billion to Time Warner for a 5% stake in AOL. AOL’s search results produce about 10% of Google’s revenue and by keeping AOL from going to MSN, they have secured this 10%. Goolge will give preferential treatment [...]

Expectations

Melvin Ram — Wed, 14 Dec 2005 18:00:31 +0000

“Be who YOU are and be the best YOU there ever was, is or will be.” - Someone Wise There are many keys to being successful in business and in marketing. Consistency is one of the most critical of them all: Consistently improving… Consistently offering products & services your customers love… Consistently being friendly. McDonald’s has built an [...]

All Marketers Are Liars by Seth Godin

Melvin Ram — Mon, 12 Dec 2005 21:52:26 +0000

Seth Godin’s “All Marketers Are Liars” is written in classic Seth Godin style. It makes the point that storytelling is the most effective means of marketing and as usual, Seth backs up his theory with real world examples of how “authentic stories” cut through the clutter.