Google has a reputation for building amazing products and hiring the smartest nerds around. However, you might be surprised to find out that most of the products & services is widely known for were actually companies Google bought and integrated. The graphic below visually shows details of the companies Google has acquired.
Some of these acquisitions have been very strategically important while others haven’t really been used too well. The real lesson to take away from this post is that you can grow exponentially through acquisition if you do the work to integrate and own the purchased company/products. We’ve made some acquisitions recently and are hard at work integrating. I hope to share them with you soon.