Image Questionaire

Contact Information
Name
FirstLast
Organization
Email
Phone
Website
Address
Street AddressAddress Line 2CityState / Province / RegionZip / Postal CodeCountry
Establishing Your Attributes
What do you provide?
List the top qualities of your product or service.
1. 2. 3.
Explain how your customers will benefit from the qualities listed above.
1. 2. 3.
Why would/should a customer choose your product/service over the competition? What makes you different? Better?
Who are your top competitors?
Please provide website addresses if possible.
Website is for:
- Whole company
- Product / product line
- Service / service line
Appraising Your Marketplace
What are the age group(s) of your clients?
a) 1-17 b) 18-29 c) 30-55 d) 56+
Place as a percentage ex. "18-29 : 50%"
What is the income levels of your marketplace?
a. $5K-$20K b. $21K-$45K c. $46-$65K d. $66K +
Place as a percentage ex. "$65k+ : 80%, $45k-$65k : 20%"
What percentage of your clients are male versus female?
a. Male b. Female
Building Your Perception
We want to be recognized for our:
1. Quality 2. Reliability 3. Value
Change order to reflect order of importance.
On a spectrum of Standard (Walmart) to Deluxe (Nordstrom), how would you like to be positioned?
Deluxe is 10. Standard is 1.
On a spectrum of Traditional (attorney) to Contemporary (Google offices), how would you like to be positioned?
Contemporary is 10. Traditional is 1.
Check 4 words that best describe how you want to be perceived by your customers:
- affluent
- budget-conscious
- caring
- casual
- childlike
- contemporary
- cutting-edge
- elite
- folksy
- formal
- friendly
- fun
- futuristic
- graceful
- high-energy
- high-tech
- mellow
- official
- old-fashioned
- patriotic
- practical
- quiet/peaceful
- regal
- romantic
- sassy
- scientific
- solid/reliable
- speedy
- sporty/active
- strong
- understated
- visionary
- vibrant
- warm
- whacky
- wild
Website Goals
What is the key way you measure success on your website? I.e. What do you want people do when they get to the website?
What is your most important goal for this design/redesign project?

Image Questionaire

Contact Information

Establishing Your Attributes

Appraising Your Marketplace

Building Your Perception

Website Goals