Know Your Customers

by Melvin Ram on January 7, 2012

I came across the following joke and though it was pretty funny and communicated the concept of “Know Your Customers” really well by showing what not to do:

A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters…

First poster, a man crawling through the hot desert sand…
Totally exhausted and panting.

Second poster, the man is drinking our Cola and

Third, our man is now totally refreshed.

Then these posters were pasted all over the place”
“That should have worked,” said the friend.
The salesman replied, “Well, not only did I not speak Arabic,
I also didn’t realise that Arabs Read from Right to Left…”

{ 1 comment… read it below or add one }

Jose Darrel Bella June 22, 2012 at 3:36 am

This is funny. There’s so much work to do in marketing & advertising. But the crucial key is knowing your target audience well.

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