One of the best advices I got relating to PR was “Ride the big wave.” For example, when WordPress 2.9 was about to be released, we were able to get some bloggers to write about a new WordPress backup plugin we were just about to release by framing our story in the context of “hey, you really should backup your WordPress website before upgrading to safe-guard yourself in-case something goes wrong.”
Apple has just announced the iPad. It is THE big wave for today and probably for the next week. If you can frame your story such that it is related to the iPad, you have a fighting chance at attracting a lot of attention. However, if your story isn’t compatible with the iPad, I suggest holding off trying to gain attention as you’re really going to be swimming against the current.
