Search Engine Optimization is critical for any business with an Internet strategy. At the link below, you’ll find a great SEO checklist for small business advice for business owners put together by the smart folks at SEOmoz:
http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
Also, for the technically inclined, checkout the Web Developer SEO Cheat Sheet
You might also find this blog post interesting: 5 Basic Search Engine Optimization Tips
